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Subjam Event Raises £41,000

Chill Factore, Subvert Board Store and Booby Trap, Partner up for Christie Charity

The North West’s premier visitor attraction, Chill Factore, has hosted Subvert Boardstore annual Freestyle Event in association with The Booby Trap raising nearly £14,000 from this year’s annual event.

This brings the event series total to £41,000 donated to The Christie charity, based in Manchester - the internationally recognised centre for the treatment of cancer.

The event featured freestyle sessions courtesy of The Booby Trap. Riders were treated to a live DJ set and Van’s Waffles as they took to the slopes and enjoyed the unique SUBJAM session.

A private demo village was set up on the slope, allowing customers an exclusive trial of the latest season from the World’s best boards and apparel. Guests on the night were invited to take part in the event raffle, where sponsors and local businesses generously donated prizes and gifts.

Lorraine and Darren of Subvert commented; “We are thrilled with the success of the event. It was great to see so many riders enjoying the Freestyle Park at Chill Factore and testing out the new season’s collections before anyone else. We couldn’t be happier with the total raised, it is incredible and we would like to thank everyone involved for their help and support."

12/22/2016 10:53:22 AM

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