We’re rebranding! : Introducing "Chill Factor" – One Less Letter, Same Great Adventure
After listening to your feedback and taking note of the countless “Chill Factor” mentions, we’re excited to announce a major change that’s sure to make an impact. From today, we’re officially dropping the ‘e’ from Chill Factore, and will now be known simply as Chill Factor!
Why the change? Because cooler, simpler, and easier to remember is what we’re all about. Our mission is to provide the most thrilling snow-filled adventures, and what better way to do that than with a name that’s as crisp and straightforward as the snow on our slopes?
“We’ve always been about embracing the cool, so why not take it a step further? The change is all about giving our brand a fresh new vibe, while keeping the same amazing snow-filled experiences that our visitors love,” said John Robinson, Group Head of Marketing at Snowcentres Limited. “No worries – the adventure is still the same, just with one less letter!”
This rebrand marks the beginning of a new chapter for Chill Factor, but rest assured, you can expect all the thrills, excitement, and winter fun you’ve come to know and love. From skiing and snowboarding to our family-friendly Snow Park, we’re here to deliver the ultimate winter experience—all with a little less fluff and a lot more chill.
So, what’s next? Get ready for a whole new vibe. From streamlined branding to even more unforgettable snow-filled adventures, we’re taking things to the next level, one letter at a time.
Join us today and experience Chill Factor – still the same frosty fun, just with one less letter.
